Price Is Correct is a daily pricing game. One product is revealed each day — your job is to guess its real retail price. You get one guess, a 15-second timer, and no hints. Submit your estimate and see how close you are. Scores are compared on the daily leaderboard, and the Hall of Fame tracks the most accurate guessers across all time. A new product unlocks every midnight.
Pricing intuition is a genuine cognitive skill, built from exposure to prices across categories, awareness of manufacturing costs, and an understanding of retail markup structures. Supermarket shoppers with high price awareness make measurably better purchasing decisions and save more money annually, according to research by the Food Marketing Institute. Like Closest Wins, Price Is Correct rewards calibrated thinking — knowing your uncertainty is as important as knowing your estimate. Players who consider the product category's typical price range and reason from anchor prices consistently outperform those who guess from gut feel alone.