Psychology, strategy, and everything about how we think about prices.
Pricing is one of the strangest, most under-examined parts of everyday life. We pay $4.99 for almonds without thinking, but baulk at a $6.00 sticker because the first digit moved. Whole industries are built on the gap between what an item costs to make and what we'll happily pay for it. The Price is Correct blog dissects that gap. We dig into pricing psychology, study the long history of The Price Is Right (the show that inspired this game), pull apart the maths of grocery shrinkflation, and run quick deep-dives on individual products that surprise even experienced shoppers.
Most posts fall into four buckets. Psychology articles unpack anchoring, charm pricing (the .99 trick), decoy effects and why bundling makes things feel cheaper. Strategy posts focus on how to actually get better at the game — calibrating your guesses, recognising product categories where premium brands skew prices upward, learning where to round and where to be precise. History features cover the 50-plus-year run of The Price Is Right, Bob Barker, Drew Carey and the iconic showcase showdown. Product spotlights pick a single grocery, electronic or household item and walk through what it actually costs to produce versus what you pay.
If you're new to Price is Correct, start with the strategy posts — they'll lift your daily score noticeably within a week of casual reading. If you're a fan of the TV show, the history features will give you trivia you can wheel out at dinner parties. And if you just love thinking about money, the psychology articles are the most fun: every one of them changes how you see a price tag for the rest of the day. Posts are 4–8 minutes long on average, no clickbait, no sponsored content.